Functionality Must Be…Functional

One of the issues designers come across is transforming the ideas of the client into an actual working product. Depending on the type of designer you hire, you can have an aesthetically pleasing website that will be visually stimulating and engaging. However, once the site’s visitor gets over the fact that your site is “pretty”… there has to be some substance and functionality.

They came to your site for a reason, so give them a reason to stay.

If the site’s navigation is poor or the content is sparse and lacks pertinent information…then you haven’t done your job as a designer. You’ve also done a disservice to your client who is paying for your professional services.

Take their vision and make it functional. Make it applicable. Make it visually stimulating. Basically, make it work.